Facebook Announces Testing for 'Disliking' News Feed Updates
Some Facebook users would rather not bother with certain items in their news feed. They may have different reasons for this, so the company wants to give everyone an easy way to explain why they choose to hide select content.
As ABC News reported, the social giant is gearing up to test a whole slate of new features designed to determine why its members elect to hide status updates and other posts from the news feed. While the enhancements will apply to all forms of content, it appears as if the main focus is on sponsored content, or paid ads. The report was scarce in explaining how the new features will be presented, but did reveal that users will be asked if they want to hide right-panel ads for reasons ranging from repetitiveness and offensiveness to it just being plain uninteresting.
Potentially Huge Payoff for Content Marketers
Facebook uses the data that shuffles through its ecosystem to improve the social networking experience for users and marketers alike. The network itself doubles as a fully functioning marketing platform that makes it possible to easily target fans with content relevant to what their data reflects — content they are more likely to interact with. These news feed tweaks offer the ability to improve that relevance by further targeting ads to the user’s interests based on what they don’t like, painting a visual image of something akin to a “dislike” button.
If a large number of users report that they a find a specific ad repetitive, then there is a very good chance it will be displayed less often. On the other hand, if a lot of users find an ad to be misleading, that feedback could be instrumental in helping marketers improve the clarity and relevance of their content. Convincing users to supply the feedback is undoubtedly the biggest challenge, but it’s hard to imagine most not jumping at the opportunity to play a hand in improving their experience.
The upcoming news feed options will reportedly support a number of the company’s advertising products, including re-targeted ads delivered via the Facebook Exchange ad service. The Exchange platform, which uses cookies to serve resident ads based on the user’s browsing history on third-party sites, has been getting great results and stands to improve even further with the sharpened focus on relevance. According to a study conducted by Nanigans, customers targeted with these ads after first viewing a standard Facebook ad drove 89 percent more sales revenue than those targeted through other channels.
Facebook says it will be rolling out the test options for the news feed in Fall 2013. With so much up for grabs, the social behemoth and marketers will be awaiting the results of these experiments with a collective bated breath.
Source:- The Content Standard
As ABC News reported, the social giant is gearing up to test a whole slate of new features designed to determine why its members elect to hide status updates and other posts from the news feed. While the enhancements will apply to all forms of content, it appears as if the main focus is on sponsored content, or paid ads. The report was scarce in explaining how the new features will be presented, but did reveal that users will be asked if they want to hide right-panel ads for reasons ranging from repetitiveness and offensiveness to it just being plain uninteresting.
Potentially Huge Payoff for Content Marketers
Facebook uses the data that shuffles through its ecosystem to improve the social networking experience for users and marketers alike. The network itself doubles as a fully functioning marketing platform that makes it possible to easily target fans with content relevant to what their data reflects — content they are more likely to interact with. These news feed tweaks offer the ability to improve that relevance by further targeting ads to the user’s interests based on what they don’t like, painting a visual image of something akin to a “dislike” button.
If a large number of users report that they a find a specific ad repetitive, then there is a very good chance it will be displayed less often. On the other hand, if a lot of users find an ad to be misleading, that feedback could be instrumental in helping marketers improve the clarity and relevance of their content. Convincing users to supply the feedback is undoubtedly the biggest challenge, but it’s hard to imagine most not jumping at the opportunity to play a hand in improving their experience.
The upcoming news feed options will reportedly support a number of the company’s advertising products, including re-targeted ads delivered via the Facebook Exchange ad service. The Exchange platform, which uses cookies to serve resident ads based on the user’s browsing history on third-party sites, has been getting great results and stands to improve even further with the sharpened focus on relevance. According to a study conducted by Nanigans, customers targeted with these ads after first viewing a standard Facebook ad drove 89 percent more sales revenue than those targeted through other channels.
Facebook says it will be rolling out the test options for the news feed in Fall 2013. With so much up for grabs, the social behemoth and marketers will be awaiting the results of these experiments with a collective bated breath.
Source:- The Content Standard
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